As happens every year, the numbers on annual household consumption were released for public perusal.
As is so often the case, the municipalities that led the nation in terms of total alcohol consumption were mostly located in northern prefectures. The winner in 2015, with an average household expenditure of ￥51,640 for the year, was Yamagata City.
Yamagata City wasn’t even in the top 10 two years ago, but an increase of 46% year-on-year was enough to beat out Niigata City whose average household alcohol budget was virtually unchanged from a year prior at ￥49,950.
Here are the numbers for the top 10 cities in 2015:
So the big question now is, what happened last year in Yamagata City to boost alcohol consumption by nearly 50%? The data breaks alcohol consumption into seven categories including shochu, whiskey, nihonshu, beer, wine, chuhai (RTD cocktails), and happoshu/new type beer-like drinks.
Yamagata City does not appear in the top ten for household beer purchases, but it is no lower than seventh in all six of the remaining categories.