Takara Distillery is commonly credited with starting the canned chuhai craze back in 1984. The shochu and citrus juice cocktails were an instant hit, and that segment of the market has seen year-on-year growth almost every year since. 2015 was no exception. After barely breaching the 100 million case threshold for the first time in 2014, the "Ready To Drink" (RTD) industry … [Read more...]
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