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You are here: Home / News / PRESS RELEASE: Maction Planet Releases Line of Shochu-themed T-shirts

PRESS RELEASE: Maction Planet Releases Line of Shochu-themed T-shirts

April 17, 2017 by Christopher Pellegrini Leave a Comment

Maction Planet is proud to announce that it is has become the exclusive global distributor of Shochu.Pro apparel. This continues the ongoing collaboration of Maction Planet and Shochu.Pro, which began with providing bespoke Shochu and Sake experiences to Maction Planet Tokyo travel customers. They also recently worked together on the sold-out Maction Planet x Shochu.Pro Hanami.

“Love for Shochu is growing fast internationally” said Christopher Pellegrini, CEO of Shochu.Pro. “Shochu.Pro was created in 2013 to help people access Japan’s indigenous distilled drinks, shochu and awamori, and now this apparel allows people to show the love better than ever!”

“I am incredibly honored that Christopher has chosen Maction Planet as his exclusive partner for Shochu.Pro apparel.” said Mac, founder of Maction Planet, which continues to revolutionize the custom travel experience in Tokyo. “We bring the same ethos to our apparel range as we do to our travel – uniqueness born from a deep love of The World’s Greatest Metropolis, and the variety of cultural and design elements which make it such a vibrant city.”

The launch range, available at shop.mactionplanet.com, features four designs:

Shochu Pro: Are you a Shochu Pro? Whether you are an established fan of Japan’s most popular spirit, or just beginning your journey of discovery, this T-shirt is a must have!

Shochu Shodo:  Shodo, the Japanese art of Calligraphy, meet Shochu, Japan’s most popular spirit, in this traditional design from Maction Planet x Shochu.Pro!

Elemental Shochu – Black: It’s Elementary, Dear Shochu drinker! This T-shirt is requisite apparel while drinking Japan’s most popular spirit. Check out this variant design with black Periodic Table lettering.
Elemental Shochu – White: A variant “Elemental Shochu” shirt with white lettering.
Plans are already afoot to expand the range, which sits alongside Maction Planet’s highly popular Tokyojin and KOKORO lines.

The T-shirts will retail for ¥2,990. As with all Maction Planet Apparel, International delivery is available.

For more information, or to book a Maction Planet x Shochu.Pro Shochu and Sake experience, contact info@mactionplanet.com

Filed Under: News Tagged With: Japan, Maction Planet, Press Release, shochu, Shochu Pro, T-shirts, Tokyo

About Christopher Pellegrini

Christopher Pellegrini, author of The Shochu Handbook, happened upon shochu more than a decade ago, and his curiosity was piqued by the dearth of published information about it. Many years of distillery visits, palate refining, and test taking later, he became one of the few Certified Shochu Sommelier (SSI) to be born outside of Japan. He now spends his time conducting shochu and awamori tastings, writing for various food and drink publications, and consulting restaurants, bars, and distributors on how to bring these drinks into the fold.
A native of Vermont, Christopher was an accomplished pole vaulter and spent several years working for Otter Creek Brewing where he eventually inhabited the night brewing shift. Little did he know that his experience making good beer would lead him to a career in another high quality drink thousands of miles away. After a year in Spain and two in South Korea, Christopher moved to Tokyo, Japan in 2002, where a distinct lack of craft beer sent him straight into shochu's open arms.
He has since found a home talking about Japanese food and drinks for an international audience. He is the host of Japan Booze Blind and Ishokudogen, two web series that cater to Japan's culinary fans around the world. Christopher holds an MA in language education from University College London's Institute of Education, and is the English translator of the survival Japanese textbook Konnichiwa, Nihongo! He has also been published in print and online outlets such as Koe and Global Insider.

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