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You are here: Home / News / 2019 New Korui and Konwa Shochu Releases

2019 New Korui and Konwa Shochu Releases

July 2, 2020 by admin Leave a Comment

As we did last year, here is a list of the korui and konwa shochu products that were released in 2019.

This is a far smaller industry segment when compared with honkaku shochu, the traditional style that people generally think of when talking about shochu.

DateBrand + MakerType + ABVVol. + MSRP
Jan.鏡月 Kyogetsu
(label update)
Suntory Spirits
Unlisted
20% + 25%
14 Variations
Unlisted pricing
2/13麦焼酎かのか Mugi Shochu Kanoka
(limited spring package)
Asahi Beer
Ko-Otsu Konwa
25%
1.8 L
Open pricing
2/26極上大自然 Gokujo Daishizen
(Hokkaido limited release)
Takara Shuzo
Korui
20%
4 L PET
¥2,543
2/26こだわりのレモンサワー用
Kodawari no Lemon Sawa- yo
Takara Shuzo
Korui
20%
1.8 L carton
¥1,468 +
600 ml bottle ¥680
3.19麦焼酎かのか Mugi Shochu Kanoka
阪神タイガース応援デザインパッケージ (Hanshin Tigers fan packaging)
かのか 2018年夏限定パッケージ
(Kanoka 2018 summer limited release)
Asahi Beer
Ko-Otsu Konwa
25%
1.8 L carton
Open pricing
5.28麦焼酎かのか Mugi Shochu Kanoka
(Summer limited release)
Asahi Beer
Ko-Otsu Konwa
25%
1.8 L carton
Open pricing
July宝焼酎/鏡月上宝焼酎/ピュアパック/
宝っこ/大自然
[Multiple brands]
Takara Shuzo
Korui
20% + 25%
56 Variations
Unlisted pricing
8.2麦焼酎かのか Mugi Shochu Kanoka
(Autumn limited release)
Asahi Beer
Ko-Otsu Konwa
25%
1.8 L carton
Open pricing
9.3芋焼酎かのか Imo Shochu Kanoka (2 ver.)
農酵まろやか仕立て Noko Maroyaka Shitate
華やかすっきり仕立て Hanayaka Sukkiri Shitate
Asahi Beer
Ko-Otsu Konwa
25%
6 Variations
Open pricing
9.3宝焼酎25% Takara Shochu 25%
(West Japan limited release)
Takara Shuzo
Korui
25%
1.8 L carton
¥1,373
9.3極上宝焼酎 Gokujo Takara Shochu
Takara Shuzo
Korui
20% + 25%
2 L PET
¥1,430
¥1,682
9.17樽が香る宝焼酎 Taru ga Kaoru Takara Shochu
Takara Shuzo
Korui
20% + 25%
7 Variations
¥218 – ¥1,694
9.18麦焼酎かのか 芳醇コク深仕立て Mugi Shochu Kanoka Hojun Koku Fuka Shitate
Asahi Beer
Ko-Otsu Konwa
25%
1.8 L carton
Open pricing
10.29焼き芋かのか Yakiimo Kanoka
Asahi Beer
Ko-Otsu Konwa
25%
1.8 L carton
Open pricing
11.26紅かのか Beni Kanoka
Asahi Beer
Ko-Otsu Konwa
25%
1.8 L carton
Open pricing
12.3麦焼酎かのか Mugi Shochu Kanoka
(Winter limited release)
Asahi Beer
Ko-Otsu Konwa
25%
1.8 L carton
Open pricing
Adapted from 「酒類産業年鑑2020」

All of the new releases last year were courtesy of Asahi Beer and Takara Shuzo, two massive corporations with diverse beverage alcohol portfolios. They stayed out of each other’s way last year with Asahi focusing on ko-otsu konwa (blended) products and Takara releasing only pure korui labels.

Asahi Beer also leaned into its seasonal releases last year while also offering more sweet potato expressions. Overall, there were more than twice as many new products released when compared to 2018.

A four liter bottle of Gokujo Daishizen korui shochu courtesy of the Takara Shuzo website.

Konwa shochu, a blended shochu category of sorts, has been suggested as a possible starting point for those new to shochu in general. It has flavor and aroma thanks to the use of some single-distilled (otsurui) shochu, but is still very mild and easy for beginners to handle.

Korui products, on the other hand, are generally sold as mixers as they are more like vodka in that they have little on the nose other than ethanol. As such, korui is primarily used as a low-calorie vodka substitute in mixed drinks. It is not commonly consumed on its own.

Filed Under: News Tagged With: konwa shochu, korui shochu

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